UP! is the CRM solution for organizations that want to evolve its business model, to increase the efficiency and effectiveness of their structure. The sales force possess tools regarding the administration of the negotiations. The marketing structure, will be able to create target campaigns and manage its planning and outcomes. The back office will be able to receive calls and contacts, optimizing processes and the response time; manage the customer care, support ticket and plan interventions and calls in order to offer a service at the highest levels.